In this lab, we examine a site that has been sold and see how we can replicate the results (without all the guesswork.)

The Site – WebEssentialOils.com

Flippa Listing - https://flippa.com/8391596-webessentialoils-com

Date Sold - 22^nd June 2017

Price Sold For - $11,000

Age of Site When Sold – 2 years

Details – This is a great example of why building large authority sites can pay off. When sold it was doing less than $200 a month yet still sold for $11,000. Monetized by Amazon, Clickbank and Adsense.

It promotes essential oils and has around 200 articles on the site, most of which are at least 1,000 words in length.

Keywords Targeted – It targeted all types of essential oil related keywords.

Backlinks – The site only has 5 backlinks from 3 referring domains according to MajesticSEO. The owner admits to not doing a lot of SEO at all on the site, just a few outreach related links. Content really is king for this site.

What My Plan Would Be To Clone The Results – I would set up a brand new site using a domain name that has 'essential oils' within it. I would then create 1,000 word content posts that target relevant keywords and place Amazon native ads on each page. I would most likely need to have 100+ posts on the site to become more of an authority in the niche but these can be added on an ongoing basis.

Potential keywords I would target:

essential oils

best essential oils

do essential oils work

anti inflammatory essential oils

best essential oils for skin

are essential oils safe

buy essential oils

essential oil reviews

essential oils review

antibacterial essential oils

best essential oils for arthritis

and other related keywords found during research.

I would use social, Web 2.0 and PBN links to rank the site over the course of 12+ months. I would heavily focus on getting topically related and thematically related backlinks..

The aim would be to get to $1,000+ per month in profit and then sell for $30,000+

The Sniper Lab is all about creating small 3-5 page websites that target buyer keywords with an Exact Match Domain (EMD).

You simply browse the Amazon marketplace to find products, then put those into the Google keyword planner and see what searches come up. Find one that gets 250+ searches a month that has a .com available domain and you're good to go!

You can use a free keyword tool like this one to get more accurate search volumes than the Google keyword planner now gives you.

These are really simple sites to make and each can make you 4 figures in profit when you sell them. They make great additions to add to your Amazon empire.

This video has more information:

(Click the fullscreen icon to enlarge the video)

Here are some domains you can use right now (each one is available as I'm typing this and has a clean history):

antifungalessentialoils.com – 1,000 searches/month
antibacterialessentialoils.com – 880 searches/month
antiinflammatoryessentialoils.com – 880 searches/month
bestessentialoilsbrands.com – 720 searches/month
bestsmellingessentialoils.com – 720 searches/month
bestplacetobuyessentialoils.com – 720 searches/month
bestessentialoilsforacne.com – 590 searches/month
antiviralessentialoils.com – 590 searches/month
bestessentialoilstohave.com – 590 searches/month
bestessentialoilsforsleep.com – 480 searches/month

I decided to stick with the essential oils niche because of the high priced sale of the example site above.

These will obviously be snapped up fast by members but give you an idea of what to look for. A new list will be added every month.

4 Ways to Leverage Amazon Best Sellers

Some Amazon sellers who have the best selling products in their category are making 4, 5, 6 or sometimes 7 figures in sales every month.

That tells us one thing; they have money to spend on advertising.

So here are some ways we can take advantage.

1 - Reach out and ask them if they need help

You can easily find the best selling products using the Amazon search. So message some of the sellers telling them you can rank websites in their niche and see if they would be interested in you doing that for them for a fee.

2 – Rank first, ask later

You can create niche relevant websites, rank them and then reach out to the top sellers in that niche on Amazon. Show them your rankings and ask them if they want to put their products on your site for a monthly fee.

3 – Rank and sell

Same way as above but ask them if they want to buy your website. Tell them they will get all the free buyer traffic to their Amazon listings direct from people finding the site in Google. It will also save you from paying Flippa fees.

4 – Partner up

Work out a deal with sellers where you get a percentage of sales that come direct from sites you make. That is basically a win-win for both of you.

There are many ways you can make money from Amazon sellers, they have money to spend and desperate to sell more products.

You can also do this on eBay and search for Shopify stores that might need some help with getting more free traffic to their store.

Questions that have been sent in this month:

Q – How much content do I need on my website?

A – This question comes up a lot and the answer can only be 'it depends'. It all comes down to what keywords you want to rank for. The easiest way to work it out is to Google your target keyword and take a close look at the top ten results. How many pages do they have on the topic? How long is the article? How many related backlinks do they have? By doing these steps, you can get a quick look at what your competing with and what you need to beat.

Q – Shall I build an EMD (Exact Match Domain) or a large site?

A – Again it depends. If you have a lot of EMD sites then you'll need different links to each one. This can take time or be expensive if outsourcing. Where as a large site just needs links from different places and you don't have to keep setting up twitter, facebook accounts etc. I personally still create both types.

With a large site you can rank for hundreds/thousands of keywords, get more traffic and make more money. But there's more work involved. So it's a balance between the two.

Q – I hear social backlinks aren't important because they are mostly no follow, is this true?

A – If you think about a regular white hat local business. The first thing they are going to do once their site is built is to get social accounts. FB, twitter, Pinterest etc. So it's 100% natural and normal to Google for regular websites to do that. You want your site to fit into what Google thinks is normal, so even though the links might be no follow, you absolutely should get those links.

Have a question? Send it in - tony@zonbootcamp.com