Faceless Free Traffic
Training Area
Welcome to the training area!
Below you'll find all the information you need to start getting lots of free traffic by using faceless videos.
Why Short Videos?
People have very short attention spans.
Not many people will watch a 10 minute video, unless they are really desperate for the information and it's a very well made video.
Short videos though are very digestible and often people will watch several of them because they don't last long.
This doesn't mean they don't have value though, you can pack a lot of useful tips into a 60 second video.
And we'll show you how to do just that below.
Video Creation
Fortunately it's very easy to create your short videos. Just be aware that the videos themselves need to be vertical videos, not horizontal ones and up to 60 seconds in length.
Here are 2 options for creating them:
#1 - Use Your Smartphone
Most people have a smartphone these days and they all have built in video recorders.
What you can do is film your computer/laptop screen and talk at the same time. Show lists, slideshows, images or anything else that gets the point of your video across to the viewer.
#2 - Use Professional Software
To make things a little more professional, there are software tools out there that are super easy to use and will make awesome short videos.
Many of them allow you to paste in text and will create videos with just a few clicks.
One that we highly recommend is called InVideo.
This video shows how it works:
INSERT VIDEO 1 HERE
Video Creation Tips
These tips will help you to create videos that gets results.
#1 - Hook The Viewer Right Away
You have around 3 seconds to grab the attention of your viewer. If you don't do that, they will move onto the next video.
So it's crucial that you hook them in during the first 3-5 seconds of your video.
This can be as simple as telling them the main benefit they're going to learn.
#2 - Don't Waste Time
You only have up to 60 seconds per video, so don't waste time showing things that aren't needed.
Get straight to the point but don't give everything away. Show them WHAT to do but not HOW to do it.
That's where your call to actions come in.
#3 - Call To Actions
The aim of each video should be to get the viewer to take an action.
Some call to actions include:
- Subscribe for more tips
- Click the link in my bio
- Comment for more information
- Share this video
Typically, you want to use these at the end of your video.
3 Main Platforms
The 3 main platforms that are HOT right now for short videos are YouTube, TikTok and Instagram.
Let's look at how to use each one:
#1 - YouTube
YouTube is the second biggest search engine in the world, behind Google. Millions of people use it each month to search for information.
Recently, they introduced the 'Short Shelf' on mobile devices. This is where they display videos up to 60 seconds in length, that are made specifically for that area.
All you need to do is create 10-60 second vertical videos and then when you upload them, use the tag #Shorts in the title or description.
YouTube then knows it's a short video and may display it to users in their Short Shelf.
Use a short 4-5 word headline that grabs the attention of viewers. You need to stop them scrolling passed your video.
All you need is a regular YouTube channel to make this work.
If using call to actions such as a website link, add these as a pinned comment, not in the description. Then tell people to click the link in the comment section. This is easier for them to find on a mobile than the description area.
#2 - TikTok
TikTok has exploded in popularity and has millions of users.
It's primarily a mobile app, so that's the best way to use the platform. Simply download the app on your smartphone or tablet, it's available for Apple and Android devices.
You create your videos within the app, or you can upload ones directly from your device.
The key with TikTok, is to use hashtags in your description, that are related to the content you are sharing.
With a Creator account, you can also use viral sounds to get more views on your videos.
You'll need 1,000 followers to add a link in your profile. But this won't take long as soon as you begin posting videos regularly.
This video shows how to find popular TikTok videos that you can model using the Sort For TikTok Chrome extension:
INSERT VIDEO 2 HERE
#3 - Instagram Reels
Like the YouTube Short Shelf, Instagram Reels are also relatively new.
You can use your regular Instagram app to upload short videos that go in your Reels section.
Like TikTok, use hashtags that are related to the content you are sharing. And you'll also need 1,000 followers before you can add a link in your profile.
But, people can send you direct messages in Instagram, so you might want to use a call to action such as "Message me for more details".
Re-Using Videos
The great thing about short videos is you can use the exact same videos for all 3 platforms.
If using InVideo to create your videos, once downloaded to your computer, simply upload to each platform.
If you are creating videos filming your computer screen, then you can use the TikTok app for that. Add in text and items such as gif images and put it live. Then take the link to that video and paste it into a website such as ssstik.io which will remove the TikTok watermark. Once downloaded, you can use that video for YouTube and Instagram.
If using that method, be sure that there is no background music which might be copyrighted.
Summary
Many thanks for taking this training.
The power of using short videos to get more leads and sales has never been better.
You can literally create one video a day, add it to each platform and start getting thousands and thousands of views.
Add effective call to actions and you can begin converting those views into new sales for your own business.
Be sure to implement this training and you'll be amazed at the results!
Thanks for watching!
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